PEUGEOT – SHOT IN REVERSE

SHOT IN REVERSE

The Peugeot 208 was seen as a "Mums" car until Peugeot decided to relaunch a “re-energised” version of the car with some special tech. Our challenge was to bring to life this energy, originality and excitement highlighting the car’s main features. So we created ‘208 Unleashed, uncut.’ the first film shot using a car’s reversing camera. We put the new 208 at the centre of the action, using the car and it's HD reversing camera to capture a sequence of skate, BMX and parkour stunts.