MARTELL – BE THE ARTIST

BE THE ARTIST

Gifting has lost some of its meaning, becoming too soulless and price or status oriented. Chinese New Year is all about coming together, and with a culture built on gift-giving, it’s a time when people actively look for ways to show affection. We wanted to capture the attention of busy travellers flying home over Chinese New Year with something uniquely imaginative. We gave them a way to make every gift-giving experience unique and personal by putting the gift-giver into the heart of it. Stepping into our immersive VR experience, gifters we’re transported to the artist’s studio. Once there they can create their own piece of art in the artist’s same brushstroke style and add their own message.