IBM – BEER BREWED BY DATA

BEER BREWED BY DATA

0101 is the first beer brewed by data comprising the New Year’s sentiments. We analysed thousands of messages on social media, matching them with a range of emotional states. Using IBM Watson’s Personality Insights tool, we analysed 2,800 different beer recipes to identify the top tasting notes that matched the trending sentiments. The result is a tasty cream ale in a limited edition of 500 bottles. The beer was a world first picking up PR in all corners of the global.