An expert at
finding the wow factor

STUFF
ABOUT ME

Intro Stuff

I have senior level experience in tweaking the idea a bit, updating the copy, adding a bit of pop, managing expectations, filling out timesheets, finding the beer trolley, "combining a bit from idea 1 with a bit from idea 2 and 3”, and reading your email before you get to my desk to tell me about the email you sent.

Work Stuff

I'm an Associate Creative Director with 17 years experience across a broad range of brands and disciplines; From TV to digital, experiential through to activation. I've been fortunate enough to work with some of the worlds biggest brands at a global and local level. I love ideas driven by purpose, whether it's a campaign that redefines culture, a world first innovation or just a leaflet that catches someone’s attention, purpose is what apply to everything I do. I'm an Art Director by trade but I also know quite a few words, which I use to write copy.

Interesting Stuff

I used to be an actor, albeit a shit one. I once auditioned for a movie with Ryan Reynolds. OK so maybe not ‘with’ but he was in the movie and I did not get the part(Shit actor). As a kid, everyone assumed I knew martial arts, definitely a stereotype, nevertheless I thought it was cool so I became a black belt in TaeKwon-do. I don’t train anymore but sometimes I get drunk and put my uniform on for my friends and tell them about that time I was a black belt. I moved to the UK for a couple years in 2013, five and a half 'couple' years later I become a UK Resident and global citizen, just in time for Brexit.

Stuff People Said

Brands I've Done Stuff For

Skills and Stuff

Disciplines

Creative Direction, Creative Ideation, Art Direction, Copy Writing, Presenting, Pitching, TV, Digital, Social, Radio, Experiential, Activation, Graphic Design, Digital Design, UX, UI, Wire-framing, prototyping, Creative Strategy, Animation, Illustration..


Education

BACHELOR OF VISUAL ARTS – University of Auckland – Graphic Design Major. GRADUATE DIPLOMA IN ADVERTISING CREATIVITY – Auckland University of Technology. PRESENTING CREATIVE WORK & ART DIRECTION FOR DIGITAL CAMPAIGNS – D&AD Masterclass.


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